NicholasScott
Executive Creative Director
Bridging the gap between high-level business strategy and immersive brand storytelling.
Selected Work
Pro Football Hall of Fame
The Challenge
The Hall of Fame underwent "The Future 50" project, the largest expansion in its history. They needed to translate a massive physical archive of football history into a modern, highly engaging digital experience for museum visitors.
The Leadership
Directed a multidisciplinary team to design and develop interactive touchscreens and an immersive 270-degree Champions Theater. Guided the UX and visual strategy to ensure the deep history of the sport was accessible across all digital touchpoints.
The Impact
We successfully modernized the Gridiron Glory gallery. We created an interactive environment that allowed fans to step into an instant replay booth to make the call and interact with decades of complex sports data.
Martin Engineering
The Challenge
A global bulk material handling manufacturer required a complete corporate rebranding and a modernized way to showcase complex, industrial conveyor systems to clients at international tradeshows.
The Leadership
Led the overarching brand architecture and guided the studio team through the deployment of a new corporate identity. To solve the tradeshow challenge, directed the 3D and interactive teams to build a scalable, user-friendly digital product explorer.
The Impact
We rolled out a cohesive brand system across hundreds of global applications. We also delivered a responsive 3D interactive tool that empowered their global sales force to demonstrate heavy machinery from a tablet or kiosk.
New York Mets
The Challenge
The New York Mets needed to bring their rich, multi-generational franchise history to life for the new Hall of Fame and Museum at Citi Field.
The Leadership
Partnered closely with the internal Mets marketing department. Oversaw the overarching creative strategy and UI design for a series of interactive museum installations.
The Impact
We transformed static baseball stats and archives into an engaging digital media guide. We gave fans an intuitive way to explore decades of broadcasting legends, playoff highlights, and franchise firsts.
Morton Buildings
The Challenge
Morton Buildings unearthed their original 1900s storefront during a corporate renovation. They wanted to transform the raw space into an engaging historical display that could also function as a modern training room.
The Leadership
Spearheaded the spatial and environmental design, blending physical fabrication with digital storytelling. Guided the team in designing custom etched glass, historically inspired signage, and a touchscreen interactive housed inside an actual antique vault door.
The Impact
We created a premium, dual-purpose space that honored a century of corporate heritage while serving as a highly functional, modern meeting environment for their executive team.
About
A great brand story is never just told. It is experienced. I lead the creative teams that take complex corporate strategies and turn them into digital campaigns and physical spaces that people actually want to engage with.
Capabilities
Brand Strategy & Identity Systems
Fortune 500 to startups
Museum & Environmental Design
10,000+ sq ft installations
Interactive & Digital Experiences
Touchscreen to web
Corporate Communications
500+ applications
Sports & Cultural Marketing
MLB, NFL, NCAA
Creative Team Leadership
35-person teams
Select Clients
John Deere
Pro Football Hall of Fame
Kansas City Chiefs
New York Mets
McGraw-Hill Education
World Golf Hall of Fame & Museum
U.S Army Corps of Engineers
Cincinnati Reds Hall of Fame
Wahl Clipper Corporation
RSM US LLP
The HON Company
Modern Woodmen of America
Genesis Health System
FedEx Forum
Arconic
Allsteel
Morton Buildings
Kendall Hunt Publishing
American Writers Museum
Herbert Hoover Presidential Library
CenterPoint Properties
Missouri Supreme Court Discovery Center
Formula Systems North America Inc.
Clysar, Inc.
Get in Touch
Let's build something
worth remembering.
Currently seeking executive creative leadership opportunities where strategic vision meets hands-on execution.